Denny Bros Presents Multi-Page Label at Pharmapack and Packaging Innovations

Denny Bros will be showcasing its products to the healthcare sector at Pharmapack Europe, 12–13 February, Paris Expo — Porte de Versailles, France.  The show is dedicated to highlighting innovative ways of delivering packaging and information within the pharma industry with the sole aim of enhancing patient safety and compliance.

Also in short succession, Denny Bros will be highlighting ways to maximise on-shelf presence at Packaging Innovations, 26-27 February, at the Birmingham NEC, UK. The show is for brand owners looking to launch a new product or to give an existing brand a makeover and is the show for gaining inspiration and picking up new approaches. 

Fix-a-Form multi-page labels allow for the communication of large amounts of text on-pack including legal information, usage instructions, multiple languages and cross-brand promotions. They work in synergy with the host-pack, eliminating the need for major artwork changes to the original packaging. 

Explained Natalie Bonner on behalf of Denny Bros: "Pharmapack Europe and Packaging Innovations are major shows in the exhibition calendar that allow us to present our product offerings to people who are keen to discover fresh approaches to conventional packaging and to look at more streamlined ways of relaying information in a highly versatile way.

"Fix-a-Form is the perfect solution to a number of packaging challenges. It is used extensively throughout the pharmaceutical and healthcare sectors and is currently being employed by a growing number of brand owners who are keen to develop customer relationship management (CRM) activities. While new packaging innovations keep consumers engaged with products, packaging technologists have the ongoing responsibility of reducing the amount of product packaging used coupled with the effective delivery of messages and instructions"

"Fix-a-Form has endless uses and applications and these will be featured at both exhibitions to show the packaging sector that the multi-page label is still one of the most versatile and cost-effective methods of communication available today."

For the food and FMCG sectors, the supermarket environment is increasingly competitive and on-shelf presence is key to creating sales. With the rising costs of getting POS material into shops and food outlets, it has become much more critical to build a culture around the brand on shelf with on-pack ideas and one of the easiest ways to make impulse decisions happen is to flag-up intelligent-CRM messaging by using the multi-page label concept Fix-a-Form.

As a pharmaceutically accredited company, Denny Bros processes and people are assessed and monitored continually to ensure the development of effective and dependable products such as the 80- and 120-page double booklets and ‘piggy-back’ labels that feature one label stuck on top of another where the bottom layer forms the backing for the top one. These ingenious booklet-labels are made possible by using 45 gsm paper. They can also include security features, alpha-numeric and unique random numbers, QR codes, which can now include URNs, and Braille. 

Dennys will be on stand 800 at Pharmapack Europe and stand B38 at Packaging Innovations.

Denny Bros, +44 1284 701381, fix-a-form@dennybros.com, www.dennybros.com.