Digital health takes pharma beyond the pill

Digital health has a major role to play in the pharma sector, from moving ‘beyond the pill’ to revolutionising clinical trials

As patients become empowered, treatment providers will need to move fast to retain a competitive advantage. One new project aims to expedite and support the transition for all stakeholders.

Let’s Get Digital is a campaign which kicks off a conversation between all life science stakeholders

The campaign, launched by media group Rapid Life Sciences, includes a newly established accreditation which will be awarded to pharmaceutical firms who can demonstrate a commitment to making digital health a reality.

This means proving that data can be used to revolutionise the way treatments are formulated and prescribed.

Digital health is an increasingly significant element of these sectors and Let’s Get Digital will provide a focal point for business, doctors and manufacturers to provide thought leadership, news and views on digital health.

“It is becoming increasingly evident that digital health will have a serious impact on the life science sector. From the devices being manufactured, the way in which pharma is collecting and using data, to the way doctors are interacting with patients, digital health is big news.

“Let’s Get Digital is a campaign to bring together everyone involved in digital health. Joining the campaign means you are serious about digital health and want to help push it forward to ensure it becomes as successful as it can possibly be,” said Lu Rahman, group editor, Rapid Life Sciences.

Let’s Get Digital will be inviting readers of Digital Health Age, Medical Plastics News and European Pharmaceutical Manufacturer to join the campaign.

“Anyone with a vested interest in the digital health sector can join our campaign – this could be manufacturers, doctors, pharma companies or technology suppliers. We will build a community within the life science sector to discuss issues anyone is facing in digital health and to promote best practice going forward,” she said.

Companies will need to identify their role in the digital health sector and will be accredited by Let’s Get Digital offering them the opportunity to provide content or thought leadership pieces on their digital health experience which will be posted on the Digital Health Age, Medical Plastics News and European Pharmaceutical Manufacturer websites.

“This is an important and exciting campaign and we are hoping to use the industry support we receive via our publications to let government know the issues the digital health sector is facing. What does it need to be successful? Is the 2018 date realistic? What needs to be done to make business more aware of the part it needs to play in this up-and-coming market?

“No company is better placed to do this than Rapid Life Sciences as we have a foothold in manufacturing, pharma and digital health itself giving us real leverage to make ministers aware of the challenges and achievements taking place in this area,” added David Gray, deputy group editor, Rapid Life Sciences.