Dow signs flexible packaging agreement

The Dow Packaging & Specialty Plastics business has signed a global Pack Studios collaboration programme with HP Indigo Division to accelerate innovation in flexible packaging.

Highlighted during this year’s Interpack show, this programme will accelerate flexible packaging development through sharing resources to understand final package appearance and shelf appeal.

“This is yet another example of how Dow’s pioneering Pack Studios approach brings experts together to collaborate on innovative packaging solutions,” said Haley Lowry, global marketing director for Pack Studios at Dow’s Packaging & Specialty Plastics business. “Digital printing is continuing to grow and the links with customising packaging further is important. We are honoured to have HP Indigo join our collaboration programme as continued engagement is core to Pack Studios.”

“Combining Dow’s leading position as a packaging materials provider and HP’s pioneering in digital printing, this strategic collaboration through Dow Pack Studios is a major step towards new developments and will extend the value of digital printing in the flexible packaging market,” added Nurit Raccah, labels and packaging media and materials business manager, Indigo division, HP.