Elsevier collaborates with pharma leaders on platform for medical information

Information analytics company Elsevier will collaborate with a collection of pharmaceutical leaders in medical information to develop a search portal for healthcare professionals.

The company will work with phactMI to create a new semantic search portal that gives healthcare professionals scientifically accurate, up-to-date and unbiased information.

The solution will be built using Elsevier’s Entellect life sciences platform and will enable users to quickly access the latest medical documentation from 30 major pharmaceutical manufacturers, as well as information from the FDA.

Entellect works by collating scientific and medical data from multiple sources then reformatting it into a consistent and normalised format. This enables data from separate sources to be comparable for users. 

“Our mission is to provide healthcare professionals with the most accurate, unbiased and relevant information possible, to ensure the safe, appropriate use of these products and improve overall patient care,” said Patrick Reilly, CEO of phactMI. “Healthcare professionals need to have immediate access to the right information, at the right time, to make the right decision regarding their patients’ care. There’s an urgent need for easy-to-access, reliable information, that is provided in an easy-to-navigate format.

“We chose to partner with Elsevier because of its heritage and technical expertise in search and taxonomy. The Elsevier team understood the problem we were facing and how Entellect could help solve it.”

The portal has been designed to enable healthcare professionals to access the most current and accurate information without having to consult multiple sources.

“Digital transformation is changing healthcare at an unprecedented pace and opening up new paths to better patient care through data,” said Tim Hoctor, VP of professional services, Elsevier. “However, if doctors are going to rely on that data, they have to know they can trust it. We designed Entellect to be a safe and trustworthy platform, and by building the phactMI search application on top, users will be able to get quick answers to their queries, as well as find contact information for manufacturer medical information departments.

“Our experience in managing data and taxonomies has gone into Entellect. We designed it to filter out promotional materials so users know that the information they are reading is unbiased and can, therefore, treat patients with greater confidence.”