Major Re-Brand for Tablet Testing and Bulk Handling Equipment Supplier

The launch of a new Accessories division and e-commerce website mark the latest stage of development for JB Pharmatron Group (JBPG), a leading supplier to the pharmaceutical and life sciences sector.

The new online shop offers over 1,000 consumables and dissolution products at competitive prices from a range of manufacturers. Three other key business units cover consulting, equipment and servicing.

This new Accessories division is an integral element of a major re-branding initiative following an extensive review to support the evolution of the business as a specialist consultant and supplier of tablet testing and bulk-handling equipment.

JBPG is a preferred supplier to many of the world’s leading research and manufacturing pharmaceutical companies. With offices in the UK and Republic of Ireland, the company is now better positioned to maximise its increasing recognition as an industry leader and provider of these specialist services.

Unveiling a new logo, tagline and interactive website, Managing Director Jamie Barnes said the new brand identity reflected the Group’s commitment to providing the very best service to meet clients’ needs. The dynamic new website strengthens the Group’s online presence by enhancing its digital marketing capabilities. Among the special features is a real-time ‘Q&A’ forum.

The tagline ‘Proven When Tested’ underpins the Group’s dedication to providing the exceptional standards of testing and after-sales service expected by those working in such a demanding environment.

Waterford-based advertising and marketing agency Passion for Creative was selected after a stringent pitch process to lead the re-brand project, working closely with staff across the business to devise an identity that would reflect JBPG’s core values and forward-looking strategy.

Barnes said: “While retaining our established values it’s vital that we continue to evolve and promote a contemporary image to encompass our new services and everything that we can offer as a one-stop provider. This change is a logical step in our succession plan and creates a platform from which we can continue to expand our products and services during our next phase of growth.

“Our new brand identity communicates both to our existing and potential customers that we provide products and services that consistently outpace our competitors with a flexibility that many others cannot match. It demonstrates that we are an innovative and forward-thinking organisation working in partnership with our clients to ensure their success.”

JB Pharmatron Group, +44 1604 878420, theresa.percival@jbpharmatron.com, www.jbpharmatron.com.