New tube packaging simply effervescent with style

Sanner has launched 'Brilliance', an "expressive packaging" solution for effervescent tablets.                            

The in-mould labelled tubes offer a high-quality photorealistic printing with multiple design varieties. Up to eight colors and metallic effects are available; the shock-proof and scratch-resistant material is extremely durable, says the group.

“After the market launch we have already delivered the first Brilliance Tubes with the proven Sanner closures as complete solutions,” says Sanner CEO Holger Frank. “That way, customers can optimise their supply chains and make their daily work easier.” With its GMP-compliant, controlled production, Sanner complies with the highest hygiene standards. Moreover, the patented geometry of the tube base ensures high safety throughout the entire filling and packaging process. “Sanner customers receive everything from a single source – from the procurement of printed labels and manufacturing of decorated tubes to the delivery as system solution. If a customer wants the tubes to be child-resistant, we also have a solution to offer.”

The readability of the labels offers more room for product information, even on a small surface and with small fonts. Sanner says that Brilliance unites high recognition value at point of sale with optimal consumer convenience and reliable filling processes.