ADVANZ PHARMA Partners with Veeva to Set Unified Digital-First Commercial Foundation

Veeva Systems today announced that ADVANZ PHARMA is standardising commercial operations on Veeva Commercial Cloud as it expands in new markets across Europe. With a complete suite of Veeva software and data, ADVANZ can drive a unified field strategy across geographies and strengthen field engagement with healthcare professionals.

“Since more than doubling our sales and medical footprint with our recent acquisition of Intercept, we needed to scale field operations with a single system to increase visibility throughout the customer engagement journey,” said Andy Eeckhout, Global Head of CRM and Digital Solutions at ADVANZ. “With Veeva Commercial Cloud, we have a foundation to maximise impact as we move into new markets.”

Focused on products within critical care, anti-infectives, endocrinology, oncology, and other rare diseases, the UK-based biopharma is leveraging Veeva CRM Suite and Veeva OpenData to consolidate operations and gain a complete picture of customers throughout the healthcare ecosystem. ADVANZ’s newly merged field teams can coordinate more effective HCP touchpoints across channels and regions driving relevant engagements.

“With Veeva Commercial Cloud, ADVANZ now has a digital foundation to sustain growth as it expands operations in Europe,” explained Philipp Luik, Vice President of Commercial Strategy at Veeva Europe. “By reaching the right people sooner and leading more impactful conversations, ADVANZ can advance its mission to improve patient outcomes.”