Print Design Technologies Deliver Reliable Anti-Counterfeiting Solutions

From nine manufacturing sites across Europe, Essentra Packaging — Healthcare delivers a range of security solutions to verify authenticity and demonstrate tamper evidence to a diversified blue-chip healthcare customer base.

With the EU Directive on Falsified Medicines set to come into force in 2016, there are significant demands on the healthcare industry to comply. Whilst much of the focus is on serialisation of packs, tamper evidence is also a key component of the directive and so there are greater opportunities for packaging and the use of foils, labels, tapes and overwraps together with creative carton or pack design.

New technology enables the introduction of additional overt and covert security measures to ensure product integrity and work against counterfeiting and falsification. Essentra’s award-winning Design Studio provides design capability for customers, adding value and delivering customised design concepts and artwork creation for packaging, building in security as part of the overall design.

Security solutions range from overt features such as holograms, which can provide on-shelf pack authentication to consumers, through to covert and forensic technologies, which only trained investigators can identify.

Design and security print play a key part in any secure solution through using different print techniques such as gravure, UV flexo, litho, screen and digital printing capability. Overt techniques such as Numismatics, which create reliefs to designs so they can appear to be raised or inverted, can be added alongside covert techniques such as Microtext, which can provide a highly secure and cost-effective means of protecting a brand.

The Essentra Packaging portfolio of security products ensures there is a tamper evidence and authentication solution relevant to each brand.

Essentra Packaging, +44 1274 622222, www.essentrapackaging.com.