Start-up helping pharmacists enhance training

A start-up company is aiming to help pharmaceutical professionals by helping them communicate through the use of an online educational platform.

The Doctrina platform lets professionals working in the pharmaceutical industry access knowledge about products and other professional developments in one place. It also supports new forms of communication, accessibility and time management with a goal of encouraging more rational use of medications to help improve patient safety.

The platform offers professionals a way to develop further training, which is essential in ensuring patient safety and the proper use of pharmaceutical drugs. Doctrina state that the lack of time alongside an absence of direct resources of further resources gave become major barriers for pharmaceutical professionals staying updating on therapeutic advances and new product releases.

CEO and founder of Doctrina Jure Pučko said: “We are thrilled to see how our innovative solution contributes to health-management by making it more efficient, accurate and safer.

The start-up state that Doctrina is intended to enable pharmaceutical companies a way to achieve greater reach, faster knowledge delivery with real-time feedback and more efficient two-way communication. The method used for further training has been developed with the latest e-learning trends and is available in a video format.

Tomaž Erjavec, founder and managing partner of Doctrina commented: “We are delighted to see Doctrina is already being used by over 55,000 pharmacists. Our mission is to optimise the transfer of knowledge and patients’ safety with the goal of making Doctrina an indispensable part of pharmacists’ workdays everywhere.”